Converse Brand Expression

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VSA partnered with Converse to help reframe and re-express its brand around originality, self-expression and rebellion.

VSA’s rebranding for Converse was built on a brand platform of “optimistic rebellion,” which inspired a multitude of brand-centered communications and products. The brand expression was guided by a new visual identity and online visual centers, and extended to brand campaigns, store merchandising, advertising, packaging, product launches, trade and retail support.

Client:
Converse
Capability:
Brand
Industry:
Fashion