Cole Haan “On Brand” Video

VSA created a short film that explores the collision of tradition and modernity that defines the Cole Haan brand. Narrated by David Maddocks, Chief Marketing Officer, the video examines the company’s legacy as an iconic American brand and a keeper of values of authenticity, quality and substance across generations—and what it means to intersect with consumers from a place of meaning, not merely fashion.

Client:
Cole Haan
Capability:
Marketing
Industry:
Fashion