Cole Haan Consumer Marketing Campaign

With their new collection—Cole, Rood & Haan—VSA created a consumer marketing program that encouraged Cole Haan consumers to build a style that disrupted tradition and fueled their individualism. The consumer marketing campaign, named “The Inspired Life,” included catalog and traditional advertisements.

The Inspired Life featured driven, intriguing men and women instead of professional models, honoring people who make their mark on the real world with their creativity and style.

Client:
Cole Haan
Capability:
Marketing
Industry:
Fashion