Cole Haan Brand Identity

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VSA’s relationship with Cole Haan began with an assignment to help brand and package a new collection—Cole, Rood & Haan—aimed at younger, image-conscious consumers and sold at specialty retailers. Every touch point of the brand needed to build a style that disrupted tradition and fueled their individualism.

VSA redesigned Cole Haan’s needle logo for modern functionality with clean lines and a custom, proprietary typeface. The premium, craft-based feel of the product line comes through in the choice of packaging and in fresh application of the logo.

Client:
Cole Haan
Capability:
Brand
Industry:
Fashion