CME Group Retail Campaign

CME Group leads the global market in futures trading and is always looking to tout futures to online traders who are looking to broaden their investment options. In the exchange’s latest campaign, four TV spots emphasize that futures allow traders easy and direct access to core investments—for example, fuel and food—without having to go through a fund; a definite benefit to those who actively trade on the market and are on the lookout for new financial opportunities. Animated banner ads and print work round out the program across  crucial investment news outlets including Bloomberg and CNBC. 

Client:
CME Group
Capability:
Digital, Marketing
Industry:
Financial Services