CME Group GFLC Conference

To secure CME Group’s position as a global thought leader, VSA partnered with the brand to strategize, plan and launch the company’s annual Global Financial Leadership Conference — one of the world’s most preeminent financial gatherings. The GFLC’s agenda brings together a select lineup of the world’s top financial leaders, political figureheads and policymakers to talk about the issues and ideas driving the global economy. Speakers have included former British Prime Ministers Tony Blair and Gordon Brown, the entire George W. Bush family, the Clintons, Richard Branson, Arnold Schwarzenegger, Condoleezza Rice and Madeleine Albright, to name a few. In addition to the entire conference experience, VSA created a proprietary app for the event, which enables participants to engage in speaker discussions in real time and plan their activities throughout the event.

Client:
CME Group
Capability:
Marketing
Industry:
Financial Services