Cache Valley® Creamery Campaign

Fueled by the success of the Borden® Cheese campaign work, VSA is also working with Cache Valley® Creamery, another brand in the DFA Consumer retail division’s portfolio, to help drive consumer preference and better position the brand for future expansion opportunities. The first phase of our work revamped the Cache Valley® website, a key step in establishing the brand’s updated expression. Cache Valley® is well respected for its quality and goodness, so it is no surprise that it ranks as the number one cheese brand in Utah, its home state. The new website reflects this reputation: a simplified design showcases the scenic, lush Cache Valley landscape, brand story,  favorite recipes and delicious Cache Valley® Creamery products. Complementary Instagram and Facebook posts further build the brand visibility and reputation, while paying homage to its home state. Additional marketing efforts have been rolled out as well, including hyper-targeted digital display, OOH and an ongoing sponsorship of Utah’s professional soccer team, the Real Salt Lake MLS.

Client:
Dairy Farmers of America
Capability:
Digital, Marketing
Industry:
Agriculture, Consumer Packaged Goods, Food & Beverage