The Breakers Identity

Breakers_ID_sm@2x

The Breakers is a legendary resort with a worldwide reputation for luxury, and had a desire to better connect with their highest value guests. As part of this work, VSA redesigned The Breakers’ identity to better reflect staying on-property is a testament to “a life well lived,” the resort’s ultimate purpose. Its design nods to the resort’s iconic past and its oceanfront experience by locking up The Breakers’ wordmark and a sophisticated monogram ‘B’ that ends in the curl of a wave.

Client:
The Breakers
Capability:
Brand
Industry:
Travel & Hospitality