The Breakers Brand Book

The Breakers is a legendary resort with a worldwide reputation for luxury. In order to future-proof offerings, they wanted to better connect with their highest value guests. As part of this work, VSA made an internal brand book that rolled out the resort’s new identity and expression system. The book crystallizes The Breakers’ perspective and the role it plays in its guests’ lives, rallying staff around this style and the legacy it encapsulates.

Client:
The Breakers
Capability:
Brand
Industry:
Travel & Hospitality