Blue Point Packaging

Long Island’s Blue Point Brewing Company is known for its local pride and wry wit, essential characteristics they didn’t want to downplay when redesigning packaging for all of Blue Point’s beers. To capture this spirit, starting with Toasted Lager, individual illustrators gave each variety a unique design that puts its personality on display front-and-center and plays off the brewery’s hometown, coastal character.

Client:
Blue Point Brewing Company
Capability:
Marketing
Industry:
Food & Beverage