Blue Point Identity

After being acquired by AB InBev, Blue Point Brewing Company—known for local Long Island pride—didn’t want to downplay the characteristics that make them unique.  VSA updated Blue Point’s identity to play up the brewery’s local pride and wry wit. The refreshed logo keeps its iconic buoy—a Blue Point staple since its launch in 1998—and evokes the weathered, handmade feel of the waterfront community. Its hometown’s longitude and latitude are also featured, ingraining Blue Point’s roots into its identity

Client:
Blue Point Brewing Company
Capability:
Brand
Industry:
Food & Beverage