Blue Point Broadcast

Blue Point Brewing Company is known for its Long Island pride and wry wit, essential characteristics they didn’t want to downplay when AB InBev helped the brand launch in more markets. To communicate this spirit, VSA created a series of :30 and :15-second TV spots that take viewers on a tour of Patchogue, Blue Point’s coastal hometown. Nothing—from a phone booth to the local water tower—is too mundane to celebrate as proof points that show off Patchogue’s unremarkable greatness, further capturing the quirkiness of Blue Point’s heritage and celebrating the brewery’s roots.

Client:
Blue Point Brewing Company
Capability:
Marketing
Industry:
Food & Beverage