Allen Edmonds Website

AE_site_lg@2x

Wanting to be known as more than a shoe company, Allen Edmonds turned to VSA to help drive the evolution of the company as a lifestyle brand through a strategic update of its e-commerce site.

VSA conducted a formal usability study with prospective customers and stakeholders to identify problem areas and opportunities upfront. The findings and insights gathered during the analysis phase of the project provided the necessary background information for the strategic execution of the redesign. The redesign aligned the brand expression, user experience, navigation, usability and merchandising of the website to match the emphasis on high quality expounded by the Allen Edmonds’ brand.

Client:
Allen Edmonds
Capability:
Digital
Industry:
Fashion