Freelance - Senior Experience Architect


New York


VSA Partners is a design-driven branding and marketing company.

VSA was founded as a design firm more than 30 years ago with the belief that design is not only a craft, but a tool for achieving business objectives. As design thinkers, we approach business challenges holistically and aim to break down silos between branding, digital, marketing and advertising.


VSA’s Technology Practice exists to guide and inspire human interaction. At points where brands and business need to engage their audiences, we provide interfaces and design digital experiences that transform interactions, elevate understanding and enhance value.


The Senior Experience Architect will be part of a dynamic team that will be responsible for conceptualizing, chartering, designing, and activating the next generation marketing systems, messages, and interfaces. He/she will be responsible for creating compelling experiences that balance user intent, clients’ needs, and performance.



  • Interpret client needs and interact closely with team to create and refine chosen direction, identifying alternative strategies for achieving clients’ objectives.

  • Conceive of innovative user experiences that result in improved consumer engagement, brand affinity and content consumption.

  • Model proposed user experiences though maps, screen wireframes, workflow diagrams, functionality lists, and prototypes.

  • Explain to project teams and clients how proposed solutions deliver on strategic goals, business goals and user needs.

  • Have a strong, supportable point-of-view that adapts to changing context or new evidence.

  • Identify and structure project activities other senior UXAs can seamlessly contribute to.

  • Think beyond individual projects and collaborate directly with clients and develop programmatic solutions.


  • 4+ years of information architecture and/or UX design experience.

  • Possession of an undergraduate degree; Master’s degree preferred.

  • Experience working in a fast-paced agency environment.

  • Proven client facing skills, responding well to client input and feedback. Experience presenting work with clarity, persuasiveness, and as influential business participant when necessary.

  • Excellent analytic skills – the ability to break a complex problem into prioritized components.

  • Skills in problem solving, judgment, critical thinking and decision-making.
  • The ability to see a big idea realized through a series of individual user interactions.
  • Drive to see ideas well executed in the end product.