Director, Strategy


New York


VSA Partners is a group of dedicated, collaborative and kind people that value smarts over egos. We work very hard to create human-centered, insight-inspired work that moves people, changes behavior, and answers real strategic problems. We started as a Design firm over 30 years ago and operate today with a “Design Thinking” approach to everything we do. Formally, we’re a branding and marketing company that approaches business challenges holistically and that aims to break down silos between branding, digital, marketing and advertising. Informally, we’re a family that comes together at the table every day to make something great.


Strategy Directors work seamlessly with other disciplines and senior-level clients. It is an exciting opportunity for a thoughtful and visionary individual to use design thinking principles to frame challenges and craft approaches – a real blend of ingenuity and best practices.


A Strategy Director will: have the ability to solve complex digital systems and provide innovative solutions; possess a high EQ with the ability to “read the room” and navigate conversations with senior executive clients; own the POV and drive the output of workshops and projects, bringing a strong perspective. You must also be able to strategically craft ideas and positioning of solutions.


  • Has a smart toolbox of ways to: understand a client’s business, industry and competitive landscape; conduct organizational / cultural analysis; develop digital frameworks, solutions and product strategies, as well as digital systems and enablement tools
  • Leads strategic conversations with senior-level clients and contributes to long-term, programmatic relationships
  • Understands how to work iteratively through hypotheses and prototyping, and to guide clients through this way of working, including leading client workshops
  • Coordinates and leads primary research, including quantitative and qualitative methodologies
  • Develops diagrams, frameworks and other conceptual models to contextualize data, insights and strategy
  • Leads the creation of presentations and client deliverables that tell a story through great writing and use of visuals
  • Develops and writes informative and compelling briefs that inspire designers and writers
  • Stays abreast of industry trends, best practices and case studies to proactively enhance the knowledge base of our strategy discipline
  • Contributes to and develops client proposals and can identify new business opportunities within existing client relationships


  • 10+ years in a role of developing and delivering strategies, with a background that includes two or more areas such as: digitally-focused program or product development; innovation; brand strategy; integrated marketing; strategic communications; management consulting; and feel free to surprise us with something else
  • Bachelor’s degree; graduate degree a plus
  • Experience in customer research, leveraging analytics, and/or client-side brand management or marketing
  • Able to partner with and motivate other disciplines: design, UX, writing, content strategy, research and development
  • Proven track record in effectively managing multiple projects concurrently
  • Ability to manage cross functionally and prioritize client and team needs
  • A collaborative team player who colleagues and clients admire
  • A grounded sense of self that includes amazing listening skills, confidence and empathy
  • Superior problem solving skills and ability to drive decisions with fact-based data and/or empirical insight
  • A highly motivated self-starter who flourishes in entrepreneurial, fast-paced culture
  • Outstanding verbal, written and presentation skills
  • Confident as a captivating storyteller and an articulate, clear communicator
  • Leads by example and has the highest degree of integrity
  • Adept at preemptively identifying problems with a solutions-oriented mindset
  • Committed to deliver excellent work at all times