As Partner and Strategy Practice Lead, Patrick Palmer leads VSA’s brand development, marketing, digital media and data science disciplines. He spearheads brand development for every VSA client and has been instrumental in the agency’s growth over the past five years, fostering relationships with iconic global companies AB InBev, Kleenex, Harley-Davidson, The Breakers, Marvin Windows and Doors, CUNA Mutual Insurance, and Dairy Farmers of America, among others. Drawing from over 30 years of expertise, Patrick’s cross-functional strategic development process incorporates quantitative and qualitative research, data analytics, digital behavior, trend-spotting, media strategy and retail-shopper insights to create branding and activation strategies that convert promise into performance. Prior to joining VSA, he was Executive Vice President and Global Strategy Director at Leo Burnett USA. His leadership and work have been honored with the industry’s top awards, including multiple Cannes Gold Lions, Gold and Silver Effies, and the Yahoo! Purple Chair for Innovation.