Cheri DeMong Hubbard’s diverse expertise gives her an insight unique within VSA. Throughout her career, she has led marketing, strategy and operations for major finance and insurance companies, serving as the COO/CMO at Benefitdecisions, Inc. and in top Marketing leadership roles at LaSalle Bank and CNA Insurance. As VSA’s COO, she is committed to empowering people to make the best decisions and to expanding agency-wide efficiency and effectiveness. She leverages her background in organizational management, systems and critical thinking, problem solving, value creation and client-side operations to support these endeavors. In her spare time, Cheri is committed to the Chicago community and serves on boards, from Ravinia Associates to the Children’s Service Board of the Ann and Robert H. Lurie Children’s Hospital to her daughter’s preschool.